<p>Google on Tuesday wove content from its social network and Picasa photo-sharing service into its search formula to serve up personalised results to online queries.<br /><br />"Search plus your world" was billed as a major change to the leading Internet search engine.<br /><br />"There is a huge amount of content on the Web today but, at a certain point this content is nameless and faceless," Google's Ben Gomes told AFP.<br /><br />"The most relevant content is from people you know so we are introducing your personal world to search."<br /><br />People signed into Google accounts will be able to have the search engine include in results content approved for sharing by them or friends at Google+ or Picasa.<br />"I've been trying it out and it really changes the nature of search for me," Gomes said. "Now when I search for Bangalore I not only see information about the city but I see pictures of the house where I grew up."<br /><br />A cursor hovering over an image will reveal where the picture was shared online and by whom, according to Gomes.<br /><br />"We want to show you your personal data and data from friends," Gomes said. "We want to use Google+ and circles as the underlying infrastructure."<br /><br />Google's social network lets users share comments, pictures, videos or other online content based on which "circles" friends, family, co-workers or acquaintances fall into.<br />Google is also enhancing searches for information about people by factoring in Google+ posts.<br /><br />"It is a whole new kind of search you can do that is focussed on content respective to a particular person," Gomes said.<br /><br />Google will also show which celebrities or other prominent people are commenting at the social network about topics of searches.<br /><br />Personal data woven into results is protected with encryption and other security on par with that used to safeguard Google's email service, according to Gomes.<br /><br />"We've gone above and beyond on control because we know people are sensitive with personal data," he said.<br /><br />Google plans to weave its social network into an array of its properties and services as it builds an online community in a market dominated by Facebook.</p>
<p>Google on Tuesday wove content from its social network and Picasa photo-sharing service into its search formula to serve up personalised results to online queries.<br /><br />"Search plus your world" was billed as a major change to the leading Internet search engine.<br /><br />"There is a huge amount of content on the Web today but, at a certain point this content is nameless and faceless," Google's Ben Gomes told AFP.<br /><br />"The most relevant content is from people you know so we are introducing your personal world to search."<br /><br />People signed into Google accounts will be able to have the search engine include in results content approved for sharing by them or friends at Google+ or Picasa.<br />"I've been trying it out and it really changes the nature of search for me," Gomes said. "Now when I search for Bangalore I not only see information about the city but I see pictures of the house where I grew up."<br /><br />A cursor hovering over an image will reveal where the picture was shared online and by whom, according to Gomes.<br /><br />"We want to show you your personal data and data from friends," Gomes said. "We want to use Google+ and circles as the underlying infrastructure."<br /><br />Google's social network lets users share comments, pictures, videos or other online content based on which "circles" friends, family, co-workers or acquaintances fall into.<br />Google is also enhancing searches for information about people by factoring in Google+ posts.<br /><br />"It is a whole new kind of search you can do that is focussed on content respective to a particular person," Gomes said.<br /><br />Google will also show which celebrities or other prominent people are commenting at the social network about topics of searches.<br /><br />Personal data woven into results is protected with encryption and other security on par with that used to safeguard Google's email service, according to Gomes.<br /><br />"We've gone above and beyond on control because we know people are sensitive with personal data," he said.<br /><br />Google plans to weave its social network into an array of its properties and services as it builds an online community in a market dominated by Facebook.</p>
