Onida bids bye to devil

Likewise, it’s no longer Neighbour’s Envy, Owner’s Pride. This tantalising tagline too makes way for ‘tumko dekha toh yeh design aaya.’ With its iconic devil mascot having outlived its utility, Onida has turned to Siddarth & Ritu, the genX couple to work up the magic for it in these competitive times.

Onida Sales, Service & Marketing Vice President Sriram Krishnamurthy said the new brand campaign will showcase thought behind Onida’s range of products. This will mark a complete change in how Onida will understand and respond to consumer needs better, he added. Mirc Electronics, makers of Onida, he said also plans to establish exclusive retail stores both company-owned and franchise-operated across the country shortly. A slew of 10-12 stores is expected to rolled out in the first phase in next one year, he added.