Google rolls out its new DoubleClick

Google on Friday, said it is launching a new version of an online Ad exchange — DoubleClick — enabling advertisers and publishers to buy and sell advertising space. “We are excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone,” Google said in a statement. The Ad Exchange is a real-time marketplace that would help large online publishers as well as ad networks and agency networks.