Struggling Internet firm Yahoo’s new CEO Marissa Mayer has laid out a road map to reverse the declining usage of its Internet service.
Mayer, who took over Yahoo three weeks ago, “has talked with Yahoo’s product leaders about how to reverse the declining usage of the company’s search and email service,” The Wall Street Journal said citing source.
“She has also told employees that she wants to rewire Yahoo to develop or acquire Web services that take advantage of new platforms such as social networking, mobile devices, and technology that gives people information about their immediate surroundings, including local businesses,” the daily said.
Mayer’s emphasis on products and users is different from her predecessors. Mayer has told colleagues she won’t announce a strategic plan before she finishes reviewing Yahoo’s businesses, the daily said.
As part of her product push, Mayer has given employees signals that she wants to revamp the Yahoo Web-search service.
“Mayer is expected to acquire companies that employ talented programmers and product managers, something she did frequently at Google, as well as buy companies with nascent products that Yahoo could help develop,” the daily said.