JOIN USThe BBMP has decided to rein in the advertisement agencies which have put up hoardings and advertisement boards illegally across the City, causing a loss of about Rs 150 crore annually to the Palike.
During a review meeting held on Monday, Commissioner Siddaiah told officials to display advertisements having the names of the defaulters and register cases against them as was done recently with Alesh Collection. He also suggested drum-beating drive in front of the offices of major defaulters.
He asked his officials to check whether the jewellers who have put up flexes and hoardings across the City have necessary permission. If the advertisements were illegal then the jewellers must pay the rent and taxes. He also suggested to introduce SAS system for collecting advertisement taxes.