DuPont's new Teflon ad blitz

 
Consumers can find clothes with Teflon logo at the stores of leading retailers and brands through India in collaboration with leading Indian apparel groups such as Arvind Brands, Raymond, Lifestyle and Madura Garments.

The new campaign reinforces the outstanding stain management properties of Teflon fabric protector combined with a new chemistry that is kinder to the environment. Teflon fabric protector means less washing, less water, lower wash and dry temperatures, less energy, less wear and tear, and that can mean less impact on the planet, the company claimed in a press meet here.

Teflon fabric protector addresses the needs of busy people.