Sony India targets 20 percent share in notebook market

"We are targeting to capture 20 percent share of the consumer notebook market by fiscal 2010," said company managing director Masaru Tamagawa.
"We plan to do this by introducing unique products with cutting edge technology, expanding our distribution channels across the country and investing more in marketing,” Tamagawa said at a press conference.
Sony India, which currently has a market share of 15 percent in the notebook segment, Tuesday launched three new laptop models - ultra slim VAIO X, colour coordinated VAIO CW and a new netbook VAIO W.

According to Tamagawa, VAIO X, which weigh 655 grams and is half inch wide, is “much lighter and thinner than Apple's Macbook Air”, considered the slimmest laptop available.
The company is planning to invest Rs.15 crore (Rs.150 million) on marketing its new laptops, and engaged Bollywood actress Kareena Kapoor to endorse VAIO X.

"We have roped in Kareena for this slim and lightweight product because she is famous as being size zero. Besides, we will be marketing our new products heavily through mediums like print, cinema, radio, outdoor and online,” said Tamagawa.

This apart, Sony is also planning to increase sales counters by 100 percent by 2010.
"In fiscal 2008, Sony had 500 sale counters but we plan to double it to 1,000 by fiscal 2010. We are also looking at increasing exclusive VAIO counters to 20 across India,” he added.