Search for the top model

Stiff Competition

Search for the  top model

Megamart Megamodel Hunt 2012’ might have seen some of the hottest models scorch the ramp, but this year’s edition is set to get hotter.

A new set of ambitious and good-looking boys and girls are getting ready for a tough contest. This year’s model hunt is managed by Prasad Bidapa and the models will be mentored by the best of models, stylists and fashion experts from across the country.

‘Megamart Megamodel Hunt’ will be held in five cities — Hyderabad, Chennai, Pune and Mumbai and will culminate in Bangalore with the top 20 models competing for the titles.

The zonal schedule will be held in Hyderabad on July 27, Chennai on August 3, Pune on August 10, Mumbai on August 17 and Bangalore on August 24. The finals will be held in Bangalore on August 31.

Prasad Bidapa, the chief mentor of the show, says, “The boys and girls will be trained and judged on the basis of a few important things such as fitness, skin and hair grooming, runway training, dance workshops, photographic modeling, TV and theatre workshops and make-up lessons. We have included a section on business grooming as well. The idea is to train the models not only to be confident about their looks but in the way they conduct themselves.”  

Prasad Bidapa has also roped in stylist Kevin Oliver from Dubai, supermodel Laxmi Rana, Rakesh Chengappa, Roshan Issac and Zoheb Yusuf to train the models. They have each been given a unique task. Prasad further states, “These talented youngsters, who have the potential to become the next supermodels of India, will undergo a rigorous and detailed training programme. For me, this is one of the most important dates in our annual calendar.”

Roshan Issac, a fitness consultant, says that he will personally train the models and chalk out their diet regime. “The idea is to eat right and gym right. It isn’t just about being fit; the body must have the energy to sustain all the rigorous training,” he says.   

Zoheb Yusuf, head of Prasad Bidapa Model Management, informs that screening the thousands of applications they get every year is a challenge in itself. “It’s not necessary that only those with good looks and a good body become models.

Anybody who thinks he or she has the potential and confidence to become a model may enter the contest. The contestants will be given rigorous training sessions in print, television, photography and theatre. The idea is to give them training in a bit of everything. That way, they become wholesome individuals, lacking in nothing,” explains Zoheb.

Sharing his experience, Karan Medappa, who won the title in 2010, says, “Back then, we had to train really hard but now, those who are coming in have a background in modelling and have some prior gym training as well. This platform can really take you places.”
The final show will be held on August 31, 8 pm at The Bowring Institute.

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