Mercedes-Benz steers new service strategy with 'My Mercedes'

Mercedes-Benz steers new service strategy with 'My Mercedes'

Pursuing the success of its exciting products, qualitative network expansion and novel initiatives to create fascinating brand experience, Mercedes-Benz India today launched ‘My Mercedes’ initiatives further strengthening its Cost of Ownership programmes, which comprised the fourth pillar  of its ‘Year of Offensive’ strategy.

‘My Mercedes’ combines some of the industry’s best initiatives and service products which aim at enhancing the overall Customers’ Ownership Experience while maintaining minimal Cost of Ownership. Mercedes-Benz India also inaugurated its largest state-of-the-art works shop in North India, that of T&T Motors Gurgaon.

The service facility was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Devdutta Chandavarkar, Vice President, After Sales, Mercedes-Benz India and Vidur Talwar, Managing Director, T&T Motors.

 Eberhard Kern, Managing Director & CEO Mercedes-Benz India commented on this initiative, “Mercedes-Benz India is committed to a superlative Service and After-Sales programs to provide our valued customers a fascinating experience of owning the ‘Three Pointed Star’. We are excited to launch ‘My Mercedes’ program, which comprises initiatives introduced for the first time in India making luxury car ownership experience a delightful one with the best cost of ownership programmes.

‘My Mercedes’ combines some of the most innovative After-Sales initiatives like launching a National Remote Diagnostic Centre, reinvigorating the 24hours On-Road Assistance with the addition of a fleet of 20 B-Class service support vehicles and also launching Mercedes-Benz Online Service Booking even through smart phones and tablets using scanned QR codes, which is again an industry first. Additionally, comprehensive service packages like the Star Care, Star Care+ and Star Ease will provide an absolute hassle free experience of owning a Mercedes-Benz vehicle.  We want our customers to experience the supremacy of our best in class After-Sales program offering a complete peace of mind while driving their cherished Three Pointed Star.”

The latest T&T motors service facility was created over a span of 18 months and boasts of being the largest service station by Mercedes-Benz in Northern India.

T&T Motors Gurgaon service facility spreads over a covered area of 62, 764 sq. ft. and has an impressive 28 servicing bays capable of servicing around 15,000 cars per year and employs 30 dedicated and dexterous personnel to take care of customer requirements.

Strategically located in Begampur Khatola, Sector 35, Gurgaon, Haryana, the new service facility will be accessible to customers from Delhi, NCR and Haryana. T&T Motors has highly qualified, experienced and dedicated team of committed personnel who will take care of all the service requirements of Mercedes-Benz customers.

 The T&T service facility will be taking care of all the servicing requirements of the customers of Delhi, NCR and Haryana and also those from other neighboring cities, under single roof. The service facility will provide round the clock support in Service, General Repairs, Body Repairs, Paint Job, Wheel Alignment, Wheel Balancing, Tyre Change, Car Wash, Polishing and gamut of other servicing requirements.

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