Bright colours and designs for the festival

Last Updated 24 October 2013, 13:50 IST

Deepavali, this year, will be vibrant for women not only because of lights and festivities, but their wardrobe too will gleam with a new collection! To keep up with the festival demands, Chennai-based silk sari store Palam Silks has launched new collections at their Jayanagar store. The four new collections – ‘UltraLite’, ‘Neon’ silks, ‘Duo Tone’ silks, and ‘Red Carpet’ were unveiled recently.

This sari store is known for its concept saris. Owner of Palam Silks, Jeyasree Ravi, explained, “We decided to present a collection which will appeal to women of all ages. Generally, there is a belief that Kancheepuram saris are only for women who belong to the older group. So the new collection aims to attract all.”

Models showcased the new collection. Introducing the saris, Jeyasree said, “The
‘UltraLite’ saris are a fusion silk collection. These saris come in a mix of silk cotton and soft silk cotton. They are available in a variety of patterns and designs.”

The designer, Sunita Palam, has managed to keep up with the trend even in the traditional wear. The ‘Neon’ silks are made for youngsters. These saris have three different shades and come only in vibrant colours. 

Another collection, the ‘Duo Tone’ silks, the owners believe, is made for the Indian women. Jeyasree said, “The major attraction of this collection is that the saris have two different borders in two different colours. This perfectly suits the Indian women of average height. Not all women can carry big borders as their height may not support it. This collection comes as a solution.”   

Palam Silks was also the fashion partners for the movie Bollywood blockbuster ‘Chennai Express’. The ‘Red Carpet’ collection, introduced during a promotional event of the movie, is a combination of two fabrics. These saris are available in kora silk, georgette and dupion silk. The unique feature of these saris is that they have specially-woven Kancheepuram borders.

Jeyasree maintained that they have common prices for saris at all their five stores across different cities. The event had its share of glitterati too.

Kannada actress Sakshi Agarwal, who was the showstopper, said, “The designer has maintained the colour of the season. She has brought out some nice colours and also patterns. Also, while trying to reach the youngsters, the traditional look of a Kancheepuram sari is not lost. I am sure young women won’t return empty-handed or disappointed!”

The new collection is available at Palam Silks, 9th A Main Road, 5th Block, Jayanagar, Bangalore.

(Published 24 October 2013, 13:50 IST)

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