'North-east, a hub of talent'

popular singer

Vocalist and musician Joi Barua, who has lent his voice to popular songs like Dil dhadkne do (Zindagi Milegi Na Dobara), Kahani khatam hai ya shuru (Udaan), Ek hulchul si mohra (Dev D), Dua, (No One Killed Jessica) and many more, entertained Delhiites during the North –East Festival, held recently.

Through his power-packed performance, he proved that north-east Indians are no different than others when it comes to creativity and talent.

Metrolife got an opportunity to interact with this popular Bollywood singer where he talked about the importance of such festivals and his journey in the industry so far. “The North East festival is an integration of food, music and fashion on a big scale. The best part is, it did not club other things and remained true to its motive,” says Joi, who believes these festivals are small steps towards something good.

Calling north-east a hub of artistic talent, he says “The region has given Bollywood legendary singers like S D Burman and Bhupen Hazarika. Even today some of the popular rock bands have their roots in Shillong. The region has so much to give.”  No wonder, he has also become a known name from north-eastern states now.

He talks about his foray into industry and says, “My father was a violinist and so I got an opportunity to learn music at an early age of three. But singing happened to me
accidently (sic). I haven’t taken any singing lessons.” Joi grew up listening to Pink Floyd, Eagles and Bhupen Hazarika.

“Music is seamlessly integrated into me,” he remarks with confidence.

Joi has spent ten years in the industry now. He started with jingles for advertisement and has been part of big advertising campaigns. “I started with advertisement because of my command over English songs. My strength made me foray into mainstream Bollywood. I started with songs that had rock, rap or hip-hop elements,” says Joi.

He adds, “I have got perfect opportunities in Bollywood. Be it English or Hindi songs, I have got chances to prove my calibre to the world. It was my love for music that I even got a chance to compose music. Thankfully, I am blessed.” Since luck is in his favour, Joi says, “At present I am composing music for two films, one for John Abraham’s film and other for Sajid Ali.”

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