JOIN USThis fest was much more than just dance and songs, where students from Guru Gobind Singh Indraprastha University (GGSIP) along with others displayed their creative sides.
‘Mediakash’, the annual fest of Guru Gobind Singh Indraprastha University, as organised by the University School of Mass Communication (USMC) on March 21 and 22 saw a large footfall of students.
The exclusive event brought together participants from various affiliated and other institutions in Delhi and NCR, and provided them with a platform to showcase their talent and abilities and to network with the veteran industry specialists as well.
On day one, the fest welcomed industrialists Padamshree Alok Mehta as the chief guest and Prof Rajbir Singh as the guest of honour who inaugurated the event in the presence of Prof Anup S Beniwal, the Vice Chancellor of GGSIP University, and Prof C P Singh, Dean, USMC.
Media experts Ravi Mishra, Peenaz Tyagi and Anuiya Yadav presided the judging panel monitoring the Hindi debate competition while Shaheena Khan and Shalini Singh monitored the English debate competition, wherein participants spoke for and against the topic ‘Should celebrities be made liable for their brand associations’.
Winner of the debate competition from Jamia University, Ashwinder Kaur, said, “During my debate, I spoke about surrogate advertisements, like where quite a few alcohol-making companies are selling their products in the names of CDs’ and soda, which are endorsed by big cricketers and Bollywood actors. Even the Government is supporting them because they are getting good revenues from the companies.”
There were other events as well, like Hindi creative writing competition, RJ hunt, photography competition, newspaper-making competition, etc. An enlightening panel discussion was followed in which personalities, like Ajay Upadhyay, journalist and industry expert shared his views on ‘Paid News: The role of pampered news audiences’, Vanita Kohli Khandekar debated the question ‘Does election coverage deliver enhanced audiences to advertisers?’ and Aasha Khosa spoke about ‘News media and women voters’.
Day two saw the presence of well-known cartoonist Ajit Ninan and Parveen Malhotra, director at Career Guidance India judging the Cartoon-making competition. Winner of the cartoon-making competition, Avantika Sharma, said, “We were given the topic ‘Election 2014’, and in my cartoon I made Arvind Kejriwal, Narendra Modi and Rahul Gandhi. With my cartoon I wanted to spread the message that a common man’s eyes are not closed and he is not ‘unaware’ of anything and the politicians cannot take them for granted because the final decision is his – the vote.”
The Mad Ads competition too witnessed boundless creativity from the participants in on-the-spot-made print/radio and television ads. A Media quiz followed which not only gave the participants an opportunity to showcase their knowledge but also enlighten the audience with media-related facts and information.