SPAR stores will be rebranded by end-2014

SPAR stores will be rebranded by end-2014

With the announcement of new partnership agreement between SPAR International one of the world’s largest food store retailers with over 12,000 stores worldwide and Max Hypermarket India Private Limited part of the Dubai-based retailer Landmark Group, the company is planning to open 30 Spar Hypermarkets operational nationwide by 2019.

An investment of about Rs 600 crore has been infused into the business and the company foresee retail sales exceeding €300 million by 2019.

Talking to Deccan Herald, Max Hypermarkets Managing Director Viney Singh said. “We will see over 30 SPAR Hypermarkets operational nationwide by 2019. Thirteen of our existing hypermarkets will be converted to the SPAR brand in the coming months and a further 20 stores will be opened nationwide over the next five years.”

The store format will include the SPAR best practices in concepts, customer experience and merchandising. “Currently, we have 13 Hypermarkets which will be converted to the SPAR brand by the year end.”
In the next five years, 20 new SPAR Hypermarkets are planned to be launched in India.  In the current financial year, Max Hypermarket is planning to open four hypermarkets.

Our previous presence in the market provides a strong foundation to grow the brand in the years ahead and we look forward to bring quality fresh foods, low price and a convenient shopping environment to consumers in India.

Our partnership with SPAR is in the form of License agreement, in which Max Hypermarkets is responsible for the entire business operations – from capex outlay to day-to-day operations. Management control also rests with Max Hypermarkets.

SPAR provides knowledge transfer and brings with it best practices in international retailing and technical expertise to ensure that the brand is accurately represented. This also ensures that the local partner retains financial independence to deliver the best solution for each market.