<p>Amazon India and Kishore Biyani-led Future Group on Monday announced a strategic alliance that will leverage the strong product knowledge, extensive brand portfolio and sourcing base of Future Group, and the e-commerce platform, customer base and reach of Amazon.in. <br /><br /></p>.<p>"The bottomline in each of our retail success stories is know your customer’. Insights into the soul of Indian consumers — how they operate, think, dream and live — helps us innovate and create functionally differentiating products and experiences. Partnership with Amazon will enable us to leverage their strengths, investments and innovations in technology to reach out to a wider set of consumers across India," said Kishore Biyani, Group CEO, Future Group, in a statement.<br /><br />Once launched, Amazon.in customers can expect the largest online stores of Future Group fashion brands like Lee Cooper, Converse, Indigo Nation, Scullers and Jealous21 and benefit in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the Amazon India platform. <br /><br />Future Group’s current portfolio of over 40 brands will be retailed exclusively online through Amazon.in platform, said Amit Agarwal, Vice President and Country Manager, Amazon India.<br />The partnership will initially focus on the Future’s Group fashion brands and will subsequently cover all other categories, according to an Amazon India release. The tie-up will help build on the synergies of experience which both companies have in the online and offline business, Amazon said.<br /><br /></p>
<p>Amazon India and Kishore Biyani-led Future Group on Monday announced a strategic alliance that will leverage the strong product knowledge, extensive brand portfolio and sourcing base of Future Group, and the e-commerce platform, customer base and reach of Amazon.in. <br /><br /></p>.<p>"The bottomline in each of our retail success stories is know your customer’. Insights into the soul of Indian consumers — how they operate, think, dream and live — helps us innovate and create functionally differentiating products and experiences. Partnership with Amazon will enable us to leverage their strengths, investments and innovations in technology to reach out to a wider set of consumers across India," said Kishore Biyani, Group CEO, Future Group, in a statement.<br /><br />Once launched, Amazon.in customers can expect the largest online stores of Future Group fashion brands like Lee Cooper, Converse, Indigo Nation, Scullers and Jealous21 and benefit in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the Amazon India platform. <br /><br />Future Group’s current portfolio of over 40 brands will be retailed exclusively online through Amazon.in platform, said Amit Agarwal, Vice President and Country Manager, Amazon India.<br />The partnership will initially focus on the Future’s Group fashion brands and will subsequently cover all other categories, according to an Amazon India release. The tie-up will help build on the synergies of experience which both companies have in the online and offline business, Amazon said.<br /><br /></p>