JOIN USAfter the prime minister encouraged parliamentarians to adopt villages under “Sansad Adarsh Gram Yojna”, BJP president Amit Shah wants each party leader to “adopt a booth” as he aggressively pushes for enrolling new members into the 34-year-old organisation.
The BJP is using social media platforms and physically reaching out to people in its endeavour to become world’s largest political party post membership drive gets over towards the end of next March.
Two weeks into the launch of the drive, when Modi dialled on November 1 to kick-start effort, 65 lakh new members have joined the party and the ambitious target is to take this figure to about 20 crore.
The BJP says it received 17.5 crore votes in 2014 parliamentary polls and about 10 per cent could not vote due to some issues. So, about 20 crore have a liking for the BJP and the party wants them to become member, said party sources.
“BJP chief Amit Shah wants every politician to adopt a booth. Before March 31, next year, every party leader whether a minister or an MP, will have to go to a booth and make members,” secretary and co-convenor for membership drive Arun Singh told Deccan Herald.
There are other benefits of e-memberships, explained Singh, as the country’s largest party would be in a position to directly interact through text messages, mails and audio messages with its members.
Apart from that, during campaigning, the party can tap members to get audience for election rallies and it will increase footprints even in the absence of party functionaries. As of now, party functionaries would get membership forms to make new members.