BJP to reach voters in regional lingos

The Delhi BJP plans to use posters and pamphlets in vernacular languages, apart from Urdu, to reach out to voters in their own language before the Assembly elections.

During the winter session of Parliament, many BJP MPs in the city will use promotional material in vernacular languages to woo city voters who have roots in their constituencies.

“The MPs will be able to connect well with Delhi voters who have roots in their states and speak the same native language,” said Delhi BJP chief Satish Upadhyay.
He said the MPs will hold corner meetings in certain pockets in the city which have high density of people from their states.

 They will also prepare and distribute pamphlets in regional languages.
Pamphlets are likely to be prepared in Maithili, Bengali, Kashmiri, Marathi, Tamil, Malayalam, Kannada, Telugu, Gurmukhi and Odia, among others.

“In the ongoing membership drive, forms in Urdu and Gurmukhi are being used by leaders to get a better response,” said a party leader.

Involving outside netas

Sources said the plan to involve BJP legislators from other states in Delhi Assembly campaign is based on the logic that the connect in one’s native language cuts across several barriers.

“It’s something like non-resident Indians (NRIs) calling up their relatives in India during the parliamentary elections and exhorting them to vote for Narendra Modi as the next prime minister,” said a BJP leader.

The party is also looking at conducting a survey and collect a data of voters who belong to a particular profession.

Groups of autorickshaw drivers, barbers, washermen, rickshaw-pullers and workers in the unorganised sectors may also get special attention during the formulation of the manifesto.

On Monday, Upadhyay held the monthly meeting of the Delhi unit and charted the course for the coming weeks and planned for micro management at the booth levels.

National Organisation General Secretary Ramlal called upon the leaders present to develop a direct rapport with the party cadres as it is the last worker of the party who holds the key to the victory.

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