On a digital stage

IndianRaga Labs’ has helped talented musicians explore various facets of music by providing them a digital platform. It helps budding musicians learn about studio recording, audio mixing, production, post-production techniques and collaborations with the help of social media.

It was first started by Sriram Emani, who studied in Massachusetts Institute of Technology, in 2011, to bring out the idea that every musician is an entrepreneur and showcase the concept of ‘art-preneurship’.

In groups of seven, artistes from various genres of music come together and compose a four-minute song which they record in a professional studio. This is later released on social media. After completing a project successfully in Pune, the ‘IndianRaga Lab’ will be organising a project in the City on November 30. An All India Radio artiste, Apoorva Krishna is the composer and violinist for the ‘Bangalore Chapter’. 

The other artistes include Narayan Sharma on the violin, Ramana Balachandran on the veena, Pranav Swaroop and Bhargavi Venkatram on vocals, Subramanya Sastry on flute, Vinod Shyam on the mridangam and Sunaad Aroor on khanjira. Nivedita, head of marketing strategy, says, “The objective is to make youngsters proficient in the industry and see how the local talent can be tapped.

Though the challenge lies in creating the videos, the journey is an enriching process as youngsters work with different musicians and understand the complexities of an actual audio recording and video shoot. ‘IndianRaga Labs’ helps youngsters learn the critical aspects of music that are often ignored.”