Google revamps its mobile phone strategy with Nexus One

 
The sleek touchscreen phone, dubbed the Nexus One, is Google’s boldest foray outside its traditional Internet home turf and represents the first time the 11-year-old company will sell a consumer electronics device bearing its well-known brand. The Nexus One ships immediately and exclusively from Google’s online store for $179 with a two-year contract from Deutsche Telekom’s T-Mobile USA, or $529 without a service plan.

 Nexus One, which Google designed in close collaboration with hardware maker HTC. Analysts say the phone is not as revolutionary as Apple Inc’s iPhone was.

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