Weaving sheer magic

The pure wedding silk sari store, the Kancheepuram Varamahalakshmi Silks, saw a grand launch of its eighth store at 8th Cross, below SBI Bank, Margosa Road, Malleswaram.

The store was inaugurated by the group chairman and managing director Prasad Chalavadi and director Kalyan Annam.

As the name suggests, Kancheepuram Varamahalakshmi Silks is a temple of saris for women who wish to add an aura to themselves.

The place offers exclusively created designer saris. Antiquity is its symbol with unique variety of saris at the lowest prices ever.

Prasad Chalavadi, owner, Varamahalakshmi, says, “The name itself states that it’s a divine place and the products of which are so meticulously and pristinely designed, that will meet the standards of today’s woman.”

“The store is of a wholesale-cum-retail format where the saris are designed and made in-house, resulting in giving the lowest price to the customers when compared with the market,” he adds.

The saris here are the work of in-house designers and by talented weavers, who weave the magic.

The place provides this exclusive collection at an unbeatable pricing as they own more than 1,000 handloom weaving machines, thus eliminating the middleman and serving the end-consumers on a direct level.

It’s an abode for rare and eternal pure Kancheepuram, Aarani, Banares, Dharmavaram, Uppada and handloom saris. Besides this, Varamahalakshmi also issues a silk mark and purity certificate for the saris.