<p>US-based coffee retail giant Starbucks is teaming up with long-time Indian-American journalist Rajiv Chandrasekaran to produce "constructive" films and TV shows around issues "that matter".<br /><br /></p>.<p>The new media start-up "will create and produce non- fiction, social impact content," according to the company's founder Rajiv Chandrasekaran, who bid adieu to The Washington Post for this venture on March 2.<br /><br />The company will start with producing television and film projects around Chandrasekaran's 2014 book 'For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism and Sacrifice.'<br /><br />"I am not doing this so they can sell more cups of coffee. What we are doing is trying to play a positive and constructive role -— and broaden understanding across the country around issues that matter to our nation," he said in an interview.<br /><br />His new venture is an outgrowth of a collaboration last year with Starbucks CEO Howard Schultz on a book about US veterans.<br /><br />Schultz has made social causes an important part of the company's mission since he rejoined it full-time in 2008.<br /><br />Chandrasekaran has had several jobs at The Post, including national editor, assistant managing editor and Baghdad bureau chief.<br /><br />He is also the author of 'Imperial Life in the Emerald City,' a book about the post-invasion reconstruction of Iraq, which won the Overseas Press Club book award and was a finalist for the National Book Award.<br /><br />Chandrasekaran also covered the David Petraeus affair for The Washington Post, chronicling the scandal's affect on other military officials, the lifestyle perks afforded a top general and the embattled official's consultation of civilian military analysts.<br /><br />Chandrasekaran said his departure from The Post is "not a reflection of how I feel about the newspaper business," but rather the uniqueness of the opportunity that grew out of his work with Schultz.<br /><br />"I think the Post is a remarkable place today," he said, describing it as brimming with energy and dynamism.</p>
<p>US-based coffee retail giant Starbucks is teaming up with long-time Indian-American journalist Rajiv Chandrasekaran to produce "constructive" films and TV shows around issues "that matter".<br /><br /></p>.<p>The new media start-up "will create and produce non- fiction, social impact content," according to the company's founder Rajiv Chandrasekaran, who bid adieu to The Washington Post for this venture on March 2.<br /><br />The company will start with producing television and film projects around Chandrasekaran's 2014 book 'For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism and Sacrifice.'<br /><br />"I am not doing this so they can sell more cups of coffee. What we are doing is trying to play a positive and constructive role -— and broaden understanding across the country around issues that matter to our nation," he said in an interview.<br /><br />His new venture is an outgrowth of a collaboration last year with Starbucks CEO Howard Schultz on a book about US veterans.<br /><br />Schultz has made social causes an important part of the company's mission since he rejoined it full-time in 2008.<br /><br />Chandrasekaran has had several jobs at The Post, including national editor, assistant managing editor and Baghdad bureau chief.<br /><br />He is also the author of 'Imperial Life in the Emerald City,' a book about the post-invasion reconstruction of Iraq, which won the Overseas Press Club book award and was a finalist for the National Book Award.<br /><br />Chandrasekaran also covered the David Petraeus affair for The Washington Post, chronicling the scandal's affect on other military officials, the lifestyle perks afforded a top general and the embattled official's consultation of civilian military analysts.<br /><br />Chandrasekaran said his departure from The Post is "not a reflection of how I feel about the newspaper business," but rather the uniqueness of the opportunity that grew out of his work with Schultz.<br /><br />"I think the Post is a remarkable place today," he said, describing it as brimming with energy and dynamism.</p>