Designs for the unconventional

Eclectic collections

Designs for the unconventional

It is the best time of the year for fashion lovers s the stores are flooded with hot Spring-Summer collections. It is also the beginning of many festivities to come and getting the unique Indian handloom collection to the City is designer Gaurang Shah with his 2015 summer collection ‘Grisma’. He weaves together classical and contemporary style in his Spring-Summer Collection.

A designer with a difference, he says. “I believe in highlighting the excellence of Indian handloom and tradition through fashion. My collections personify elegance and captivates beauty of traditional handlooms and weaves. They are all created using Jamdani technique with pure zari on cotton and silk.”

Inspired by the sculptures of South Indian temples, his creations have floral and geometric designs drawn from the nature.    “My Spring-Summer Collections has pret saris andsilhouette outfits. Varied textures of printing, ‘katha’ stitches and weaving are
created on Maheshwari ‘chanderi’, khadi, ‘kota’ and ‘makta’ with the use of animals, birds, floral patterns to add a quirky look to the range,” he informs.

The collection has a wide range of designs from Afghani, straight cuts to anarkali cuts that have embroidered ijaar pants and flowing ‘duppatas’.     The colours his collections offer are perfect for this hot summer as they include pastel pinks, blues, yellows and peaches along with some dark deep reds, navys and browns.

He promotes traditional Indian weaves and hand embroideries like Parsi, Kashmiri, Chikankari, Kutch, Kasauti on handloom sarees. Along with beautifying the women with Indian dresses like sari, salwar-kameez and ghagras; he also designs traditional men’s wear like sherwanis and dhothi-kurta.

He who shares a special bond with the weavers says, “With westernisation, the Indian handloom industry was fading. I took up the challenge of reviving the traditional handlooms and bringing them back in vogue. I am associated with more than 500 handlooms across India in the states of Andhra Pradesh, Maharashtra, Tamil Nadu and Uttar Pradesh by engaging in weaving technique called ‘jamdani’.”

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