<p> American fast food restaurant chain Wendy's is all set to make its India debut tomorrow, it was officially announced here today.<br /><br /></p>.<p>Wendy's franchisee, Sierra Nevada Restaurants, is a joint venture between International Market Management of England and Rollatainers of India, which will officially open its first outlet in Gurgaon, a company statement said.<br /><br />"Sierra Nevada plans to open three more outlets in the Delhi-National Capital Region during summer and upto 20 more in Northern India over the next few years," the statement said.<br />Wendy's seeks to differentiate itself by offering a casual dining experience at a 'quick serving restaurant' price, it said.<br /><br />In the burger segment Wendy's will compete with market leader McDonald's which has been here for 20 years, and has nearly 250 outlets, while Burger King launched in India last year.<br /><br />A slew of quick-format restaurant brands including KFC, Krispy Kreme, Dunkin' Donuts and Taco Bell opened outlets last year.<br /><br />Globally, Wendy's has over 6,500 restaurants in 29 countries, including its home market, the statement said.<br /><br />In India, Wendy's will introduce a new menu, new restaurant designs and new approaches to customer service.<br /><br />"We've worked on the concept with the Wendy's team for almost two years" one of Sierra Nevada's directors Sanjay Chhabra said in the statement.<br /><br />The India menu is customised to be "beef-free" and will offer a wide range of vegetarian options, the statement said.<br /><br />"India is a growing, dynamic market, which is attracting the attention of leading brands around the world," Wendy's President and Chief Executive Emil Brolick said in the statement. <br /></p>
<p> American fast food restaurant chain Wendy's is all set to make its India debut tomorrow, it was officially announced here today.<br /><br /></p>.<p>Wendy's franchisee, Sierra Nevada Restaurants, is a joint venture between International Market Management of England and Rollatainers of India, which will officially open its first outlet in Gurgaon, a company statement said.<br /><br />"Sierra Nevada plans to open three more outlets in the Delhi-National Capital Region during summer and upto 20 more in Northern India over the next few years," the statement said.<br />Wendy's seeks to differentiate itself by offering a casual dining experience at a 'quick serving restaurant' price, it said.<br /><br />In the burger segment Wendy's will compete with market leader McDonald's which has been here for 20 years, and has nearly 250 outlets, while Burger King launched in India last year.<br /><br />A slew of quick-format restaurant brands including KFC, Krispy Kreme, Dunkin' Donuts and Taco Bell opened outlets last year.<br /><br />Globally, Wendy's has over 6,500 restaurants in 29 countries, including its home market, the statement said.<br /><br />In India, Wendy's will introduce a new menu, new restaurant designs and new approaches to customer service.<br /><br />"We've worked on the concept with the Wendy's team for almost two years" one of Sierra Nevada's directors Sanjay Chhabra said in the statement.<br /><br />The India menu is customised to be "beef-free" and will offer a wide range of vegetarian options, the statement said.<br /><br />"India is a growing, dynamic market, which is attracting the attention of leading brands around the world," Wendy's President and Chief Executive Emil Brolick said in the statement. <br /></p>