<p>Google and Twitter have announced a partnership to display tweets in search results, renewing a tie-up that ended in 2011.<br /><br /></p>.<p>The move will allow Google to get more real-time results in its search queries, and help Twitter boost engagement after a period of sluggish user growth which has weighed on its stock price.<br /><br />"We're excited to team up with Google to bring Twitter's unique, real-time content to Google's search results," said Twitter vice president Jana Messerschmidt, yesterday.The deal will start with search results within the Google app and mobile Web, with a desktop version coming, said Messerschmidt, adding that the feature is due to reach more countries "in the coming months."<br /><br />"For example, if you're interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent tweets," she said in a blog post.<br /><br />"Or, if you're a TV buff, a search for #Madmen will bring up the most relevant news and Tweets about Sunday's series finale."<br /><br />The two firms had a similar arrangement dating back to 2009, but tweets disappeared from Google search results in 2011.<br /><br />"It's a great way to get real-time info when something is happening," Google product manager Ardan Arac said in a separate post.<br /><br />"And it's another way for organisations and people on Twitter to reach a global audience at the most relevant moments." Microsoft's Bing search engine has a similar function of integrating Twitter messages.Danny Sullivan of the tech blog Search Engine Land said the deal calling for a graphical display of tweets may give Twitter more traffic, if not revenue.<br /><br />"It's important to note that this is NOT tweets coming into Google for the first time, or the first time since the last formal deal ended," he said in a blog post.<br /><br />"Tweets have continued to be in Google since that last deal. The new deal just allows for more of (that) and with deeper integration."</p>
<p>Google and Twitter have announced a partnership to display tweets in search results, renewing a tie-up that ended in 2011.<br /><br /></p>.<p>The move will allow Google to get more real-time results in its search queries, and help Twitter boost engagement after a period of sluggish user growth which has weighed on its stock price.<br /><br />"We're excited to team up with Google to bring Twitter's unique, real-time content to Google's search results," said Twitter vice president Jana Messerschmidt, yesterday.The deal will start with search results within the Google app and mobile Web, with a desktop version coming, said Messerschmidt, adding that the feature is due to reach more countries "in the coming months."<br /><br />"For example, if you're interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent tweets," she said in a blog post.<br /><br />"Or, if you're a TV buff, a search for #Madmen will bring up the most relevant news and Tweets about Sunday's series finale."<br /><br />The two firms had a similar arrangement dating back to 2009, but tweets disappeared from Google search results in 2011.<br /><br />"It's a great way to get real-time info when something is happening," Google product manager Ardan Arac said in a separate post.<br /><br />"And it's another way for organisations and people on Twitter to reach a global audience at the most relevant moments." Microsoft's Bing search engine has a similar function of integrating Twitter messages.Danny Sullivan of the tech blog Search Engine Land said the deal calling for a graphical display of tweets may give Twitter more traffic, if not revenue.<br /><br />"It's important to note that this is NOT tweets coming into Google for the first time, or the first time since the last formal deal ended," he said in a blog post.<br /><br />"Tweets have continued to be in Google since that last deal. The new deal just allows for more of (that) and with deeper integration."</p>