<p>It is that time of the year when one thinks at least thrice before stepping out of their home. The scorching summer heat not only throws one’s routine out of gear but also makes one compromise on a lot of things, especially shopping. <br /><br /></p>.<p>While shopping malls are flooded with people every weekend, it becomes natural for one to avoid the crowd and look for other places to shop at. Metrolife stepped out to explore the hidden ‘fashion street’ in the vicinities of Shahpur Jat village. <br /><br />Set up like as a typical village locality, this quaint fashion street manages to retain its extremely vintage charm. Unlike the conventional ‘glamour’ that is usually evident in stores like Forever 21, Aldo or Chanel, the interiors and the exteriors of every store in Shahpur Jat are an epitome of elegance and creativity.<br />The place widely encompasses young and budding fashion professionals, who have either just stepped out of college or have an experience of a few years in the fashion industry. From the dimly-lit pink ‘Saaj by Ankita’ store to a an extremely British ‘Nitya Bajaj’ store, from a vintage ‘Violet by Preeti Singhal’ store to a bright blooming ‘Preeti S Kapoor’ store and the ‘Les Pacisiennes’ with classy royal interiors, the place is a hub of artistically designed fashion stores.<br /><br />Designer Neha Thakwani, who owns a boutique in the fashion street, tells Metrolife, “As an emerging fashion destination in the city, Shahpur Jat is doing well mainly because the trends and the collections of our stores keep changing.”<br /><br />An expert in designing exclusive couture wear, Thakwani feels that the needs of the customers must be catered to with loyalty. “While a wide range of my clientele includes non-resident Indians, I always look forward to their personal fondness towards the ongoing trends of fabrics, styles and silhouettes in the market; and I love to customise my designs according to the client’s needs,” says Thakwani. <br /><br />Well, with such a dynamic approach towards the industry, a true fashion enthusiast will always look forward to this unclaimed fashion street which is also home to some <br />resplendent street art and graffiti. <br />“All the designers in Shahpur Jat are very young and have a varied spectrum of thinking. They complement the fashion industry with innovation and individuality, unlike the already established designers in the country like Rohit Bal and Neeta Lulla,” says Upasna Kapoor, an interior designer.<br /><br />Besides, the place is also filled with a number of cafes and eating joints, that have some unique interiors that attract a large number of young visitors. Sahiba Mittal, a working professional who hails from west Delhi says, “Shahpur Jat is a very good place to hangout. My office is just next door and I love the cafes here like Pot Belly and Coffee Garage.”<br /><br />“When I go back home and share my experiences in the fashion street, I realise that not many people know about it. For the designer hub that Shahpur Jat is, the fashion street is surely an understated place to showcase designs,” adds Mittal. <br />Naturally, one feels the need to break the monotony that exists in shopping malls and explore such hidden treasures which feature some exclusive and fresh fashion sensibilities. So, for all you diehard fashion followers <br />in the city, step out and explore the new street of <br />fashion today! <br /><br /></p>
<p>It is that time of the year when one thinks at least thrice before stepping out of their home. The scorching summer heat not only throws one’s routine out of gear but also makes one compromise on a lot of things, especially shopping. <br /><br /></p>.<p>While shopping malls are flooded with people every weekend, it becomes natural for one to avoid the crowd and look for other places to shop at. Metrolife stepped out to explore the hidden ‘fashion street’ in the vicinities of Shahpur Jat village. <br /><br />Set up like as a typical village locality, this quaint fashion street manages to retain its extremely vintage charm. Unlike the conventional ‘glamour’ that is usually evident in stores like Forever 21, Aldo or Chanel, the interiors and the exteriors of every store in Shahpur Jat are an epitome of elegance and creativity.<br />The place widely encompasses young and budding fashion professionals, who have either just stepped out of college or have an experience of a few years in the fashion industry. From the dimly-lit pink ‘Saaj by Ankita’ store to a an extremely British ‘Nitya Bajaj’ store, from a vintage ‘Violet by Preeti Singhal’ store to a bright blooming ‘Preeti S Kapoor’ store and the ‘Les Pacisiennes’ with classy royal interiors, the place is a hub of artistically designed fashion stores.<br /><br />Designer Neha Thakwani, who owns a boutique in the fashion street, tells Metrolife, “As an emerging fashion destination in the city, Shahpur Jat is doing well mainly because the trends and the collections of our stores keep changing.”<br /><br />An expert in designing exclusive couture wear, Thakwani feels that the needs of the customers must be catered to with loyalty. “While a wide range of my clientele includes non-resident Indians, I always look forward to their personal fondness towards the ongoing trends of fabrics, styles and silhouettes in the market; and I love to customise my designs according to the client’s needs,” says Thakwani. <br /><br />Well, with such a dynamic approach towards the industry, a true fashion enthusiast will always look forward to this unclaimed fashion street which is also home to some <br />resplendent street art and graffiti. <br />“All the designers in Shahpur Jat are very young and have a varied spectrum of thinking. They complement the fashion industry with innovation and individuality, unlike the already established designers in the country like Rohit Bal and Neeta Lulla,” says Upasna Kapoor, an interior designer.<br /><br />Besides, the place is also filled with a number of cafes and eating joints, that have some unique interiors that attract a large number of young visitors. Sahiba Mittal, a working professional who hails from west Delhi says, “Shahpur Jat is a very good place to hangout. My office is just next door and I love the cafes here like Pot Belly and Coffee Garage.”<br /><br />“When I go back home and share my experiences in the fashion street, I realise that not many people know about it. For the designer hub that Shahpur Jat is, the fashion street is surely an understated place to showcase designs,” adds Mittal. <br />Naturally, one feels the need to break the monotony that exists in shopping malls and explore such hidden treasures which feature some exclusive and fresh fashion sensibilities. So, for all you diehard fashion followers <br />in the city, step out and explore the new street of <br />fashion today! <br /><br /></p>
