Samsung eyes bigger share in Bengaluru

Samsung India on Wednesday launched the Galaxy S6 Edge+ to its range of big-screen smartphones in Bengaluru.

The product is Samsung’s 17th launch in India this year. It can be fully charged in about 90 minutes through wired charging and in about 120 minutes through wireless charging. It also has features like quick launch to start the camera within a second.

Speaking at the launch, Asim Warsi, vice president, marketing, IT and mobile at Samsung India said, “With a commitment to ‘Make in India’, the product will be manufactured at Samsung’s facility in Noida. The company is also paying keen attention to ‘Make for India’.”  He added, “India is a key market for Samsung and we are sharply attuned with what the Indian consumers require.” 

Warsi drew attention to the staggering market share that Bengaluru claims in the premium smartphone segment. “Bengaluru is a shining market and one of the top markets for us,” he said.

Bengaluru claims 60 per cent of the premium smartphones (priced above Rs 40,000) market, the company said.

“Bengaluru is the frontrunner, not just for smartphones but for the high-end smartphones,” he said.

The Galaxy S6 Edge+ is priced at Rs 57,900, and will be available at all Samsung retail points from August 28.

The company recently launched India’s first solar charging mobile stations across the city. The kiosks are located adjacent to Samsung Smart Cafes in Indiranagar, Sarjapur Road, Sahakarnagar, Malleshwaram and Vijaynagar, and are open round the clock.

“It is a first, but a far reaching step,” says Warsi. The solar mobile charging kiosks will use technology that will channel solar energy for the charging of mobile phones. The kiosks will be open to all mobile phone users who need to charge their phones on the go at no cost.