Chasing a passion

Dramatic designs

Chasing a passion

Illustrations, sketching and painting interested her as a teenager. However, she managed to grab a human resource job and shifted to the US. Settled in the fashion-forward city of New York, the creative hands were reborn in Aparna Srivatsava, who is now one among the innovative designers based in the City.

A graduate from New York Fashion Institute of Technology, she started as a designer after establishing her base in Italy. Moving back to India, she chose Bengaluru to host her designs and now runs a two-and-a-half-year-old namesake design studio in Jayanagar.

With a burning passion for designing clothes, her designs are a personification of elegance and beauty. A blend of traditional styles and contemporary designs, her couture label conjures opulence and glamour, using Indian craftsmanship along with Indian colours and embroidery. “My designs are Indo-Western, with a heavy influence of European patterns and cuts. Bright in colour, they have an abundance of traditional embroidery,” says Aparna.

With a mix couture, her forte lies in designing Indian bridal wear, ethnic wear, cocktail party wear and casual party wear, which she terms as “unusual, dramatic and out-of-the-box”. With perfect fits and cuts, her collection is rich in colours with unmatched flares, patterns, fabrics and style.

A woman of few words but with great potential, she crafts bridal wear that moves away from the bright colours and bling, and instead takes a more subtle and classy route of pastel palettes. “South Indians are more traditional than people in the North. So, it was a challenge to come up with innovative designs that keep this aspect intact. Nevertheless, people are ready to experiment with their looks  and tradition is taking a more experimental route these days,” she says.

A participant in the recent India Fashion Week, Dubai, her designs reflect the richness of the country with khadi, silk and raw silk fabrics, with Western silhouettes stealing the limelight. With her production team based in Lucknow, she has associated herself with the traditional craftsmen from there and has incorporated ‘chikan’ and other hand embroideries in her designs.

Ask her if she is a follower of trends and she replies, “I try to follow people’s mind. We make trends, but it is not a must that they have to suit everyone. I study the individual and style them accordingly. The colour, patterns and the cuts I choose should primarily match the personality of a person. I work around the colours for the season, but the fits and material are crafted to suit each individual, concentrating less on what is trending.”

With many muses, she draws inspiration from all around. “I am from an artistic background. I paint and make murals, and this is my hobby. While designing clothes, I take inspiration from the artistic field. I make sure I always walk out with a camera in hand. Anything that interests me gets into my camera and is later given a shape through my designs,” she says.

    With a lot of achievements in her bag, she goes on to describe her style as “unique and dramatic”.


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