Taking cues from global fashion trends

Minimalist design

Born in a colourful state like Rajasthan, it was Josh Goraya’s initial recognition at the school level for a design collection that turned out to be his passion. Foraying into fashion designing as part of National Institute of Fashion Technology and winning award for creative excellence, there was no turning back for him.

“My professional career started with designer duo Rohit Gandhi and Rahul Khanna in January 2006. I then got an opportunity for extensive travel and understood the fashion trends at a global level and what it takes to have a global presence,” Goraya tells Metrolife.

After six years, he started showcasing his original creations in 2012 and decided to take a step forward with his namesake label. With an industry experience of almost 10 years, he focuses on men’s fashion wear and has been garnering critical acclaim ever since.

In February 2013, he won the fifth season of the design competition-‘Let’s Design’, supported by Cotton Council International (CCI) and Fashion Design Council of India (FDCI),  was which turned out to be his turning point.

“Having won the competition where we designed, executed and worked at every level of garment making, I thereafter got a chance to showcase at Amazon India Fashion Week. From that point, there was no looking back,” he mentions.

The designer pairs high-class tailoring with a contemporary identity to produce minimalist menswear. Using soft neutrals and subtle pastels, his collections fuse “youth culture and timeless classics”.

Currently in collaboration with textile manufacturer OCM which produces fabrics for men’s suiting, jacketing, trousering, and shirting and a women’s wear range under the brand name Women’s Exclusives (We) introduced in 2014, Goraya has recently designed OCM Winter Style Book 2015.

“I am impressed with the range of fabrics that OCM has put together including lightweight woollen blends, textures and colours and western formal wear, social and ceremonial which is very much in sync with global trends. For this style book, I have chosen various fits ranging from comfort, regular and slim depending on the occasion. In fact, the fabric has led me go really creative and wild with my designs,” says the designer, who blends sartorial ethics with radical modernism.

Not restricting himself to men’s fashion as part of his label, he believes androgynous clothing is the future of design. He says, “Men are getting more aware of fashion and women are becoming more adaptive of western trends. I feel that the whole differentiation between men and women’s fashion is getting blurred. I am quite confident that fashion will become a single entity.”

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