JOIN USGerman luxury car brand Mercedes-Benz sold 13,502 units in India between January-and December 2015, its highest-ever in the country.
With a growth of 32 per cent (January to December 2014: 10,201 units), this is also the straight third year of growth for the company, Mercedes-Benz said.
The SUV portfolio comprising the GLA, GLE and GL-Class emerged the strongest with 100 per cent growth in the January-December 2015 period.
The company also witnessed a strong sales drive from the exclusive and top-end performance brand Mercedes-AMG and the Dream Cars portfolio, which grew by 54 per cent.
The luxury sedans comprising the CLA, C-Class, E-Class and the S-Class achieved record sales volumes and grew stronger by 42 per cent, the company said.
“We are happy to witness such a strong growth despite unexpected sales challenges faced in the key markets of Chennai and Delhi. Our efforts are not just limited to sales success or creating a memorable customer experience; but over the years, we have strived to create value to the society and work towards its sustainable development, at large. I am glad that our comprehensive strategy is paying off and we have been able to achieve what we set out for in the beginning of the year,” Mercedes Benz India Managing Director and Chief Executive Officer Roland Folger said.
In 2015, Mercedes-Benz India also added three new products (GLA, CLA and the Mercedes-Maybach S500) to its local production portfolio and doubled the production facility to become the country’s largest luxury car manufacturer.
Furthermore, Mercedes-Benz increased its cumulative investment in production facility to Rs 1,000 crore, the highest for any luxury carmaker in India.