Proposed film policy fixes price ceiling on tickets

Mandates two Kannada films a day for multiplexes

Proposed film policy fixes price ceiling on tickets

 The new policy on Kannada films requires multiplexes to fix a uniform ticket price and compulsorily screen Kannada films at prime time, twice a day.

The 14-member committee, headed by filmmaker and chairman of the Karnataka Chalanachitra Academy S V Rajendra Singh Babu, is giving final touches to the comprehensive policy that will be valid for five years. The report will be submitted to the State government by February-end.

The panel, which studied Tamil Nadu’s policy on uniform ticket prices in multiplexes, has suggested fixing an upper limit of Rs 120 per ticket. Currently, multiplexes charge arbitrarily depending on the response to a particular film.

Tickets are particularly expensive on weekends.
Similarly, the panel has also recommended two shows of Kannada films every day in all the multiplexes or 124 shows a year. Neighbouring Maharashtra introduced a similar policy in 2015.

Subsidy

To encourage people to build at least 300 single-screen cinemas across the State to exclusively exhibit Kannada films, the panel suggested a government subsidy of Rs 50 lakh a cinema. “These cinemas will have to screen just Kannada films for at least three years. They could be used for screening award-winning Kannada films too,” Babu told Deccan Herald.

“The biggest complaint from filmmakers today is lack of screens to exhibit their films. If we have 300 cinemas, we can accommodate every film,” he said.

Revamping of norms

Besides, the committee has recommended revamping subsidy norms for films to prevent misuse and corruption, welfare measures for film labourers, to hire a professional of international repute to create a comprehensive film city at Mysuru in addition to looking into all aspects of improving the Kannada film industry to make it competitive and provide a level playing field with other language films in the State.

The committee was set up by the State government on the recommendation of Babu during the previous edition of Bengaluru International Film Festival.

Actors Jayamala Ramachandra, Raghavendra Rajkumar, Bharathi Vishnuvardhan, producers ‘Rockline’ Venkatesh and Muniratna, exhibitor K V Chandrashekhar and director Girish Kasaravalli were also on the panel besides the presidents of the Karnataka Film Chamber and Commerce and the exhibitors’ association.

 The previous committee, headed by V N Subba Rao, had submitted its report in 1994.

Key recommendations

To fix a uniform upper ticket price at Rs 120 in all multiplexes.
 To make it compulsory for multiplexes to screen two Kannada films every day.
To encourage building 300 exclusive single-screen cinemas by extending a subsidy to exclusively exhibit Kannada films.
To revamp subsidy norms for films to prevent misuse and corruption.

Multiplex complex

The government is in the process of finalising a multiplex complex at the proposed Bangalore International Convention Centre near Kempegowda International Airport. There will be at least six multiplex screens at the proposed centre.

 “We have floated tenders and March 31 is the last date. It will have a 6,000-seat convention centre, two hotels, an exhibition centre and open spaces,” Vandita Sharma, additional chief secretary Infrastructure Development Department, told Deccan Herald.
“The government is willing to provide an additional 5 to 10 acres land to set up a multiplex and shopping centre to make it more viable,” she said.


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