<p>India's top multinational IT company Tata Consultancy Services has been rated as the world's most powerful brand in Information Technology Services by a leading global brand valuation firm, the company said today.<br /><br /></p>.<p>Brand Finance's 2016 annual report evaluated thousands of the world's top brands to determine which are the most powerful and the most valuable.<br /><br />Scoring highly on a wide variety of measures such as familiarity, loyalty, staff satisfaction and corporate reputation, Tata Consultancy Services (TCS) emerged as the IT services industry's most powerful brand with a score of 78.3 points – earning it an AA+ rating.<br /><br />"TCS' customer focus has been central to its recent success, but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too," said David Haigh, CEO, Brand Finance.<br /><br />"It has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. Its brand power is indisputable," Haigh said.<br /><br />Across all industries, Disney was rated as the most powerful brand and Apple as the most valuable brand for 2016.<br /><br />According to the report, TCS is also the fastest growing brand within its industry over the last 6 years.<br /><br />The company's overall brand value has increased from USD 2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to USD 9.4 billion in 2016.<br /><br />"Customer centricity lies at the heart of our organisation and is a key driver for growth of the TCS brand. The efforts of our 344,000 employees – our best brand ambassadors – have helped our brand strength to be rated at the top of our industry," said N Chandrasekaran, CEO and Managing Director of TCS.</p>
<p>India's top multinational IT company Tata Consultancy Services has been rated as the world's most powerful brand in Information Technology Services by a leading global brand valuation firm, the company said today.<br /><br /></p>.<p>Brand Finance's 2016 annual report evaluated thousands of the world's top brands to determine which are the most powerful and the most valuable.<br /><br />Scoring highly on a wide variety of measures such as familiarity, loyalty, staff satisfaction and corporate reputation, Tata Consultancy Services (TCS) emerged as the IT services industry's most powerful brand with a score of 78.3 points – earning it an AA+ rating.<br /><br />"TCS' customer focus has been central to its recent success, but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too," said David Haigh, CEO, Brand Finance.<br /><br />"It has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. Its brand power is indisputable," Haigh said.<br /><br />Across all industries, Disney was rated as the most powerful brand and Apple as the most valuable brand for 2016.<br /><br />According to the report, TCS is also the fastest growing brand within its industry over the last 6 years.<br /><br />The company's overall brand value has increased from USD 2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to USD 9.4 billion in 2016.<br /><br />"Customer centricity lies at the heart of our organisation and is a key driver for growth of the TCS brand. The efforts of our 344,000 employees – our best brand ambassadors – have helped our brand strength to be rated at the top of our industry," said N Chandrasekaran, CEO and Managing Director of TCS.</p>