Virat Kohli is Tissot brand ambassador

Swiss watch brand Tissot, which is known for its spirit of innovation by tradition, has announced cricketer Virat Kohli as its brand ambassador.

Speaking at the announcement, Kohli expressed his excitement of coming onboard. “It is an honour to be chosen by Tissot, which is a brand that is recognised for its precision and I also hold that very close to my performances. A watch is about the only accessory I love wearing and I am so happy that Tissot is what I will be wearing now. I am looking forward to our journey together,”  he said.

François Thiébaud, president of Tissot, said, “Tissot is a brand with strong heritage just like the Indian culture. In addition, we have a deep connection with sports. Therefore, Virat, who is one of the best cricketers in the world, is the perfect ambassador for us.”

On the occasion, Virat was presented with Tissot’s classic collection — Chemindes Tourelles. It takes its name from the street in Le Locle, Switzerland, where the Tissot manufacture was established in 1907.