A festival for creative minds

Out of the box

The third edition of The Coalition (TC/3) is back with a bang! Over 200 speakers and 30 curators from streams like content creation, comedy, journalism, music and fashion will be participating in the festival, with an aim to fuel the next wave of creative ventures in the country. The idea behind the festival is to enable young and creative individuals to convert their ideas into sustainable business opportunities.

Founded by Only Much Louder and Do One Thing, the three-day festival kicks off on March 4 with discussions and workshops sessions on industry innovations and issues related to scale and sustainability in film, fashion, music, publishing, design, art, gaming, hospitality, journalism and social media, among others.

These streams have been curated by a pool of 30 curators including Tanmay Bhat of All India Bakchod (AIB), Frieda Pinto, Global Ambassador for Girl Rising India, and Guneet Monga who has produced films like The Lunchbox and Gangs of Wasseypur among others.

Day two will see talks on topics like Celebrity to CEO, Profit with Purpose, Inspiring Stories, The Storytellers, Save The Internet and the performance ‘On Air with AIB: Breaking into Bollywood’.

The last day of TC/3 will hold workshops on start-up ideas, crisis management and other topics related to entrepreneurship along with discussions on filmmaking. It will also offer opportunities to unwind with live performances by musicians, comedians and special screenings.

TC/2 last year saw more than 350 creative entrepreneurs, professionals, mavericks and artists from all across the country. This year, the organisers have attempted to scale it notches above the previous editions.

Vijay Nair, CEO of OML and one of the speakers at the event, says, "For us, the festival goes beyond just a platform showcasing creativity. It serves as a hub for inspiration, one that generates ideas, innovations, new technologies, and creative visions that drive progress. It’s time we stop thinking of the term ‘start-up’ as just something related to digital platforms and IT.”

Says Arjun S Ravi, co-founder NH7 Weekender, “Over the two years, we learnt that there are hundreds of start-ups in the country that aren’t in IT and digital fields, and that each of these have unique issues that aren’t regularly addressed at start-up conferences and workshops. The Coalition intends to facilitate discussion and solution-finding for these largely ignored areas.”

The three-day program is split across multiple venues including the National Museum (Janpath), British Council (Connaught Place), Akshara Theatre (Connaught Place), FLYP@MTV Cafe and Talkatora Stadium. Tickets to the festival of creativity
are now available on Insider.in.