JOIN USShe has ruled the Indian television with her daily soaps and TV producer Ekta Kapoor says she wants to bring back audience to watch the 10 pm prime time slot.
Ekta, who took over the TV scene with shows like ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Kahaani Ghar Ghar Kii’ airing between 10 pm and 11 pm, says the time slot is now considered ‘non-prime-time’.
“Time slot of 10 pm is now considered non-prime-time because we have audiences growing more and more in smaller towns...So by 10 pm, televisions are shut. But I am hoping I manage to get them to watch the 10 pm show at least,’’ she said.
The producer is all set with her upcoming show, ‘Kasam Tere Pyaar Ki’.
Ekta says unlike her show ‘Naagin’ which is a finite series, the new show will not be a limited one but she wants to keep it going only till the interest lasts.
“I don’t think it’s a finite series but I realised in TV if you don’t get the ratings, they automatically make the show a finite series. So you never know...limited series
are strongly plot-driven.
This is more character-driven. But yes, I do want to limit the series till its interest lasts.’’
The show is a tale of star-crossed lovers Rishi, played by Sharad Malhotra, and Tanushree (Kratika Sengar). Ekta, known to produce ‘saas-bahu’ daily soaps, wants the show to connect with the youth as it is not the ‘typical romantic’ soap.
“I hope the story has that much weight that it connects with the young Indians living across the country,’’ she said.
‘Kasam Tere Pyaar Ki’ will premiere on Colors on March 7.