Gujarat-based Iba Halal Care is set to revolutionise the cosmetics market in India, with its halal certified, vegan and cruelty-free cosmetics brand.
The brand seeks to create a new category of halal (lawfully permitted) personal care products, which are devoid of non-halal ingredients such as alcohol, pig fat and other animal derived ingredients, and harmful chemicals like sulfates and parabens. “We find our opportunity in making the pursuit of beauty guilt-free,” said Mauli Teli, CEO and Managing Partner of Iba Halal Care.
The company on Thursday marked its entry into South India, with a store in Bengaluru. Having initiated operations in 2012, the company launched its brand with two stores in Ahmedabad, and now has six stores across India.
While it plans on expanding into 10 more locations across the country, by the end of March, Iba Halal Care will have set up three kiosks in South Africa, at Johannesburg, Cape Town and Durban. With presence on Flipkart, Amazon and Snapdeal, among others, the company derives 25% of its sales online. With over 80 products in its portfolio, including ranges of colour cosmetics, skincare, haircare and personal care products, prices range from Rs 40 to Rs 350, said Teli. “Colour cosmetics like lipsticks, are most popular, followed by skincare and personal care products like shampoo and perfumes,” said Teli.
On the way forward, Teli said, the opportunity for Iba in India, lies in the Rs 60,000 crore cosmetics and personal care market, and we can capture up to 15% of it, especially considering the niche audience it attracts. The company will close this financial year with 400% y-o-y growth, and aims to become a Rs 1,000-crore company by 2019, she said.
