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Streamoid launches piQit Outfitter

Last Updated 14 April 2016, 18:28 IST

Streamoid Technologies, a fashion technology focused company, has announced the launch of its latest product — piQit Outfitter, a good recommendations engine crucial for positive user experience. The product has two patents pending.

 Speaking to Deccan Herald, Rajesh Kumar, Co-Founder & CTO, Streamoid Technologies said, “We are doing a pilot with a client currently with very good results.  The Outfitter is being productised, and will be released into the market shortly.”

For organisations, this will mean better targeting of products to the right person and thereby probably increasing the conversion rate and the user experience. Online retailers see the value of Outfitter recommendations.

The Bengaluru-based firm, which has staff strength of 16 full time and 5 consultants, has an office in the US, wherein three people are taking care of the sales. The company has a team of in-house stylists putting the looks together manually. The company automates this process and makes it possible to do it cost effectively and at scale.

At present the company has eight clients. Malini Konda, director, business development, Streamoid said, “We have some of the leading names like Aditya Birla, Cbazaar, Mustard Fashion and Pothys as our clients.”

The company has already launched four products namely piQto, piQit fashion, piQit Similar and piQit Click & Find. “We wish to add 15 clients in the coming year with the launch of the new product.  We are looking for 10 customers from the US and the Europe,” Konda added.

The company has raised $1 million in angel funding last year from a couple of investors. “A rise in the eCommerce and fashion market will help us target our top-line growth of 4-5% in the coming year,” said Konda.

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(Published 14 April 2016, 18:28 IST)

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