PropTiger buys 3DPhy

Online real estate advisor PropTiger on Thursday has acquired Gurgaon-based startup 3DPhy, a pioneer in the field of virtual and augmented reality and 3D visualisations for an undisclosed sum.

With this acquisition, PropTiger aims to advance its technological platform to further enhance its hi-tech marketing solutions for developers. Last year, PropTiger had acquired Bengaluru-based OoBi, the latest move is seen as a step in the direction of bolstering its 3D capabilities.

 Founded by a group of IIT Kharagpur alumni  with the vision of becoming a leading organisation in 3D virtual and augmented reality, 3Dphy is the only provider of realistic 3D models for ecommerce, captured automatically from physical objects.

DH 3Dphy creates and simulates a near-real experience for prospective buyers through 360-degree panoramas and virtual tours. These tools allow home buyers to not just ‘see’ the surroundings, but also ‘walk’ in them and effectively judge the sizes, shapes, spaces, and dimensions.

 By providing holistic, end-to-end technology and consulting solutions, PropTiger intends to offer greater flexibility and choice and improved user experience to its customers. The coming of the 3DPhy team will help PropTiger make the home search experience more immersive. With its virtual walk-throughs, 3DPhy enables builders and brokers to showcase multiple properties over phones, laptops, tablets or head-mounted devices. This expanded technology offering, integrated with the industry’s best talent and practice processes, creates a new level of capability for PropTiger, the online real estate advisor said in a release.

 “With mobile devices overtaking desktops, the real estate sector has become one of the prime sectors where people want to have the ability to search anywhere and anytime, and that is a big priority for us. We are excited to work with 3DPhy and the acquisition reiterates our commitment to provide best in class user experience. It further solidifies our lead in the industry,” PropTiger.com and makaan.com chief executive officer Dhruv Agarwala said.

 The partnership will bring together complementary technology platforms and capabilities, enabling PropTiger to address current technological gaps in the industry to better support customers in decision-making. This new functionality will allow consumers to make faster, better choices about their dream homes, based on their needs, PropTiger said.

 “We are excited to partner with PropTiger. Together, we will offer a comprehensive technological solution to meet the changing needs of our customers. We are delighted that PropTiger believes in our technology and strategic vision; this will enable us to bring even greater value to customers,” 3Dphy co-founder and chief executive officer Amit Shekhar said.