Some fun under the sun

The inspiration for the brand’s latest collection is taken from London’s youth culture including its streets, art and music.

The Spring Summer 2017 collection introduces innovative tech and athletic looks, mixed trends and daring fabrics.  “The Spring Summer Collection is inspired by Lee Cooper’s rich British legacy and the rebellious youth culture. Extremely fashionable and super chic, the brand brings the latest trends which are perfect for men and women who love to flaunt their outfit of the day. The vintage wash of our denims gives the wearer the ultimate fit, making them look effortlessly stylish through the day,” says Hetal Kotak, CEO, Lee Cooper, Future Lifestyle Fashions Limited.

The collection also offers a wide range for men to choose from. It introduces ‘Reuben’, a new range of low-rise skinfit denim, denim with laser washes, knit denim and the Indigo Tencel Range.

For women, it’s ‘Hemotion’ — denim with raw-edged and frayed hem, ‘lazer denim’ — a subtle, artsy yet feminine laser-printed denim and the Indigo Tencel Range.

The brand also offers eco-friendly technologies in their clothes. The Laser technology redesigns the process to replicate the look of traditional denim. The collection revolves around four key design stories — ‘Brit Love’, ‘Norm Core’, ‘Tea Lane’ and ‘Tech Artistry’.     Street fashion gets its due with the ‘Norm Core’ design story, comprising versatile casuals and semi-formals for men and women that are great for casual Fridays at work.