Tata Strategic pegs wellness foods market at Rs 55K crore

Tata Strategic pegs wellness foods market at Rs 55K crore

The report underlines new product development, technological advances in ingredient introductions and regulatory support as key growth drivers of H&W food and beverages industry in the country.

Briefing reporters, Tata Strategic Management Group CEO Raju Bhinge said “the global Health & Wellness food market estimated at $460 billion in 2008 has grown at twice the rate of the packaged foods market during 2002-2008.  With the growing awareness of lifestyle diseases in India, domestic consumers are increasingly open to the benefits provided by H&W foods.”

Therein, Bhinge said lies the mega-opportunity that Indian food & beverage companies could leverage to create packaged food brands in India.  “This market (H&W foods) could magnify 1.5 times to Rs 55,000 crore by 2015 with advances in product development and Government mandated fortification,” he added.
DH News Service

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