'I work on concepts'

Designer speaks

'I work on concepts'

Designer Althea Krishna entered the fashion industry five years ago. At the same time she was doing her fashion diploma course. Little did she know then that her flair for intricate designs will one day leave a distinct impression on the industry.

With a weakness for exquisite traditional Indian embroidery like ‘gota’, mirror work, ‘zardosi’, beads and thread work, she has specialised in fusion, contemporary and bridal wear. Working with handloom silk is her forte, yet she makes sure the final product is something out-of-the-box.

In a chat with Surupasree Sarmmah, Althea talks about her love for bright colours, saris as a timeless attire and more.


How did you develop an interest in fashion designing?

I always liked designing clothes for people and style them according to their body type. Since I have done the designing course, I understand more about designs. However, I was always creatively inclined.


Biggest fashion icons in the film industry today...

Sonam Kapoor definitely. Deepika Padukone and Alia Bhatt too are extremely fashionable as they are all very experimental. This helps designers explore their creative thought process.


Floral, stripes or bright colours, which among these is your favourite Summer trend?

Floral and stripes in bright colours. I love bright colours in Summer as they give an extra edge to the outfits and are ideal for the season.


What makes your work stand out?

I work on concepts rather than the mundane cuts and structures. I like to experiment until my thirst for fashion is satisfied.


Most challenging fabric to work with...

Handloom has to be the most challenging one. There is a lot of hard work that is involved.


One trend that is timeless...

It has to be the sari. It can be worn by anyone and looks great. Sari is a trend accepted by everyone today and it is extremely versatile in terms of the styles it can be donned.


Tell us about your latest collection...

The Summer-Spring resort wear collection this year is a concept based on the demonetisation scenario. I used the old 1,000 and 500 money print and embossed on fabric that is primarily organic cotton with a blend of silk. Colours like off-white, ivory, pink and green highlight my collection.


The fashion scene in India —  is it experimental or inspired by others?

It is inspired by others. There are only a few designers who experiment with designs in the industry today.


Your three Summer essentials...

Junky bright accessories, comfortable loose clothes and trendy shoes.


A design element that is a must in your collections...

Prints. They are a must and are based on a concept.

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