Embracing the layers

Keeping in mind that winter is not very far away, the designers have added a lot of layers to every look in the collection. The collection celebrates diversity in fashion as a medium of self-expression.

Talking about the latest collection, Rahul Jhamb, Brand Head, Forever 21 (India Business Operations), Aditya Birla Fashion and Retail Limited, says, “People can choose from a range of tees, ruffle-adorned tops, camisoles that are set against denim jackets, skirts and trousers that mirror the spirit of the collection.”
Rahul adds that the new look of the classic moto jacket with studs is a wardrobe must-have for the uber-chic women.

“The brand has always been inspired by and has taken cues from international runway trends. In the last few years, fur as a statement has dominated winter and this time animal print is our focus area. We have all types of jackets with a fur finish and tops and skirts in animal prints,” adds Rahul.

The brand clothes are primarily targeted at young girls who are aged between 18 and 24 years. “Our consumers are fashion-forward, individualistic and opinionated. They are the influencers in their peer group and trend setters in their community,” says Rahul.
How does the brand keep pace and cater to changing fashion tastes among women? Rahul says that it is not an easy job to stay in tune with changing fashion but the designers work towards providing something unique.

“We aspire to make high fashion accessible to fashion-conscious youngsters by introducing different styles every week. Our consumers will always have a wide range of global designs and styles to choose from at a reasonable price.”
The brand also an attractive accessories section to complement the clothes. There are beanies, studded belts, golden hoop earrings, knee high socks, rose coloured sunglasses and metallic booties.

“We have a lot of stuff that can be defined as ‘concert wear’ be it bags with tassels or LED lights, shoes being grungy boots to flats to a lot of footwear laced with fur,” he adds.