Book on Maruti saga hits the stands

The book talks about the journey of Maruti from its inception to its current status. Briefing reporters, Bhargava said “It was a tough job to write the book, which describes how Maruti became a successful PSU.” It also talks about how brand ‘Maruti’ and its small car Maruti 800 created history and transformed the country’s automobile industry.

It also deals with creating a global brand from India, need for management skill, entrepreneurship to be succesful in business.