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Media must tie up with mobile firms to enhance content viewing, says Smriti

Last Updated : 05 March 2018, 14:53 IST
Last Updated : 05 March 2018, 14:53 IST

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Union Minister of Information and Broadcasting Smriti Irani said on Sunday that the media industry and mobile manufacturers need to collaborate in order to enhance audio and video experience of consumers from a content perspective.

"When it comes to content and exhibition of content, the affordability of entertainment is what matters most to consumers. Digital technologies have a big role in bringing in affordability, due to falling data prices," Smriti said during the inaugural session of FICCI Frames 2018 held in Mumbai.

Stating that creativity is best when it is interdisciplinary, the minister said that we need to tell our students that it is okay to pursue courses in technology, music, mathematics and philosophy and still be a film-maker.

"The Indian Institute of Mass Communication (IIMC) as a deemed university should be able to create an academic ecosystem which provides an opportunity for students to take every kind of subject so that the creative instinct is enhanced," she said.

Recalling Prime Minister Narendra Modi's call to introduce Artificial Intelligence (AI) in everyday life, the minister spoke about the potential role of AI in film-making and in enhancing the consumer experience.

She also talked about using data analytics to understand consumer needs and of the need to look at technology from a creative point of view.

The minister said that the various government departments relating to films will be brought under one roof so that a film-maker with a new concept can get all the necessary support from one place.

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Published 05 March 2018, 14:10 IST

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