CCD to invest Rs 600 cr in next four years to fuel growth

At present, the coffee chain has 975 outlets across 145 cities. "We will be investing in the range of Rs 120-150 crore (per year) in the coming four years to take our tally to 2,000 in the country," Cafe Coffee Day Director Alok Gupta told reporters here.

The company is also looking at a 25-30 per cent annual revenue growth for the next four years. It will be closing this fiscal with sales of Rs 850 crore.

Apart from domestic expansion, the company is also looking at increasing its overseas presence.

"Though the focus would be to increase our presence in Europe, we are also looking at other destinations like Far East and Middle East. We plan to open around 200 outlets in these destinations by 2015," Gupta said.

"We are looking at both organic and inorganic routes to increase our base in foreign locations," he said, without elaborating.

At present, it has outlets in Vienna and Prague. The company, which went in for rebranding recently said the move has helped bring in more footfalls into the outlets.
"Out of the total 975 outlets, we have already brought in changes in 375 outlets and the records show that the revamped outlets have shown an increase of 50 per cent in their daily business," Gupta said.

The coffee retail chain is also looking to increase its outlets in the National Capital to 200 from the present 130 in the next two years.

"Its a growing market for us. We need to increase our presence in order to cater to the growing demand for such outlets," Gupta said.

He claimed that India has nearly 1,300 coffee retail shops, out of which Cafe Coffee Day alone has 975 outlets.

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