The 41-year-old model insisted on being "shocked" and "upset" by the promo for Cadbury's Bliss which shows a chocolate bar surrounded by diamonds with the slogan, "Move over Naomi, there's a new diva in town."
The catwalk beauty is upset at the comparison and is considering legal actions, reported Daily Star online.
"I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful," said Campbell.
However, a spokesperson for Cadbury said, "(The advert is) a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss. We would never produce any type of marketing we felt might cause any offence to any section of society. (The advert is) no longer in circulation. We have no plans to repeat the campaign."
Published 30 May 2011, 12:31 IST