'Toxic': Yash's film secures massive Rs 120 crore Andhra–Telangana deal, highest ever for a non-Telugu film

If you thought the wait for 'Rocking Star' Yash-starrer Toxic - A Fairy Tale for Grown-Ups couldn't get more intense, think again. The movie is already breaking records before it even hits theaters. In a record-breaking move, the producers have just inked a deal that’s attracting attention across the South Indian film industry.

The production house has joined hands with Dil Raju’s Sri Venkateswara Creations (SVC) for the distribution across Andhra Pradesh and Telangana. The deal is said to be worth a whopping 120 crore (advance on a commission basis), making it the most expensive acquisition for a non-Telugu film in that territory to date.

This groundbreaking agreement between the creators of Toxic (KVN Productions and Monster Mind Creations) and SVC further elevates the film’s status with the curious cinema lovers eagerly awaiting this cinematic spectacle to unfold on screen.

This move highlights the immense confidence the industry has in Yash and his projects, its widespread appeal and its potential run at the box office. With three major players competing fiercely for the AP–TG rights, SVC came out on top, securing what is now considered one of the most game-changing distribution deals in recent Indian cinema.

Rocking Star Yash’s Toxic is seen as a powerful symbol of how true star power, compelling vision and cinematic ambition can dissolve linguistic boundaries. Ever since its announcement, the film has generated unprecedented buzz.

The organic fan frenzy across countries continues to buzz with its consistent interest from multiple territories beyond AP and Telangana. In the Telugu states, especially 'Rocking Star' Yash is embraced as one of their own, with audiences eagerly waiting for his next, since KGF Chapter 2—a sentiment that is now clearly reflected in the strong early numbers and pre-release traction.

Yash stands as a formidable titan of Indian cinema, and post KGF 2, his market has only grown stronger across the world. The audience’s anticipation for his next after KGF 2 has been building for a while now. With a four-year wait, the buzz and expectations around this film are massive. We at SVC are stoked to present this prestigious project and hope to continue collaborating with Yash on many more films.

Dil Raju said

Written and directed by Geetu Mohandas alongside Yash, Toxic is a global project shot in Kannada and English, with a massive multi-language release planned. The technical team features cinematographer Rajeev Ravi, composer Ravi Basrur and John Wick action director JJ Perry. Backed by KVN and Monster Mind Creations, this mega project hits theaters on March 19, 2026—perfectly timed for the Eid and Ugadi festive holidays.