<p>Anand-based Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of the Amul brand of milk products, has lodged an FIR against a man for allegedly slandering its `Amul Gold' milk on social media.</p>.<p>The complaint was registered in Prayagraj district of Uttar Pradesh, GCMMF said here on Saturday.</p>.<p>Ashutosh Shukla, a resident of Prayagraj, uploaded a misleading video on social media platforms claiming that the Amul Gold milk curdles because it contains plastic and could be poisonous, the complaint said.</p>.<p>When GCMMF officials requested the accused to withdraw the video and stop spreading false information, he demanded Rs 10 lakh, the complainant, a GCMMF official from Varanasi, told Karnalgunj police.</p>.<p>A case was registered against Shukla under IPC sections 386 (extortion), 499 (defamation) and also under the Information Technology Act.</p>.<p>GCMMF Managing Director R S Sodhi said that "Amul wants to send the message that nobody who tries to mislead the consumer regarding its products on social media will be spared".</p>.<p>Curdling of milk is a common thing and it can happen due to acidity if it is not stored properly, GCMMF officials said.</p>
<p>Anand-based Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of the Amul brand of milk products, has lodged an FIR against a man for allegedly slandering its `Amul Gold' milk on social media.</p>.<p>The complaint was registered in Prayagraj district of Uttar Pradesh, GCMMF said here on Saturday.</p>.<p>Ashutosh Shukla, a resident of Prayagraj, uploaded a misleading video on social media platforms claiming that the Amul Gold milk curdles because it contains plastic and could be poisonous, the complaint said.</p>.<p>When GCMMF officials requested the accused to withdraw the video and stop spreading false information, he demanded Rs 10 lakh, the complainant, a GCMMF official from Varanasi, told Karnalgunj police.</p>.<p>A case was registered against Shukla under IPC sections 386 (extortion), 499 (defamation) and also under the Information Technology Act.</p>.<p>GCMMF Managing Director R S Sodhi said that "Amul wants to send the message that nobody who tries to mislead the consumer regarding its products on social media will be spared".</p>.<p>Curdling of milk is a common thing and it can happen due to acidity if it is not stored properly, GCMMF officials said.</p>