'Integral part of our tradition': Odisha CM highlights significance of India’s indigenous sports at WAVES

WAVES witnessed the convergence of influential policymakers, celebrated athletes, sports entrepreneurs, and thought leaders united in a shared vision to catapult India’s native games to international recognition and success.

Mumbai: India’s indigenous sports are making its presence in the international landscape as these are not just physical contests but integral part of our community, tradition and identity.

As the inaugural 2025 edition of World Audio Visual & Entertainment Summit (WAVES) drew to a close on Sunday, a special session, titled “Indigenous Sports: From India to the Global Stage”, witnessed the convergence of influential policymakers, celebrated athletes, sports entrepreneurs, and thought leaders united in a shared vision to catapult India’s native games to international recognition and success.

Odisha Chief Minister Mohan Charan Majhi passionately highlighted the deep cultural roots of indigenous sports in India.

“These games are not just physical contests; they are an integral part of our communities, our traditions, and our identity,” he said.

Majhi further highlighted that Odisha, home to vibrant tribal communities has preserved these ancient games and is emerging as a sports hub. “We are committed to nurturing rural talents and ensuring every gifted athlete finds a platform to shine”, he stated.

Union Minister of State for Youth Affairs & Sports Raksha Khadse said India has already emerged as a global ambassador of Yoga. “Now, we are proudly showcasing our traditional games like Kho-Kho and Kabaddi on the international stage.

"The Khelo India initiative is proving to be a transformative force in nurturing grassroots talent and shaping the future of Indian sports,” said and further emphasized that sports not only promote physical well-being but also strengthen relationships and foster unity—reflecting the very essence of India’s rich cultural heritage.

Manjhi and Khadse expressed gratitude towards Prime Minister Narendra Modi for his visionary leadership towards making India a global sports powerhouse.

Anupam Goswami, League Commissioner, Pro Kabaddi League, emphasized India's vast potential as a sports market. “We must harness this opportunity by promoting indigenous sports, which hold immense emotional and cultural value”, he added.

Fazel Atrachali, an iconic PKL athlete from Iran, shared how Kabaddi has transformed lives. “Thanks to PKL, Kabaddi has become a professional sport, giving players fame and financial security”, flagged an elated Fazel.

Nic Coward, Regulatory Chairperson, English Cricket Board, stressed the importance of globalization and modern distribution channels. “To popularize traditional sports worldwide, we must embrace digital platforms, including e-sports”, he flagged.

Sudhanshu Mittal, President of the Kho-Kho Federation, revealed that Kho-Kho is now played in 55 countries, with a target to reach over 90 nations by year’s end. “Our indigenous games are unique—requiring more strategy, stamina, and spirit. They hold immense global appeal. But they need government backing, branding, and diplomatic support”, he asserted.

Yannick Colaco, Founder of Fancode, pointed to technology as a game-changer. “Access and engagement are key. With the right tech, we can create deeper fan connections and take Indian sports global”, he added.

The session was moderated by Mantra Mugdh, who masterfully navigated the discussion, weaving together diverse insights and forward-looking strategies.