<p class="title">The EU's powerful anti-trust regulator slapped tech giant Google with a new fine on Wednesday over unfair competition, in Europe's latest salvo against Silicon Valley.</p>.<p class="bodytext">"Today the commission has fined Google 1.49 billion euros ($1.69 billion) for illegal misuse of its dominant position in the market for the brokering of online search adverts," EU Competition Commissioner Margrethe Vestager said.</p>.<p class="bodytext">In its third major decision against the search engine behemoth, Brussels sanctioned Google's AdSense advertising service, saying it illegally restricted client websites from displaying ads from ad service rivals.</p>.<p class="bodytext">The original complainant in the decade long case was Microsoft, but the US software giant later pulled out of the case.</p>.<p class="bodytext">The fine brings Google's total tab with the EU to 8.2 billion euros in less than two years.</p>.<p class="bodytext">In July 2018, the US giant was ordered to pay a record 4.34 billion euros for abusing the dominant position of Android, its smartphone operating system, to help assure the supremacy of its search engine.</p>.<p class="bodytext">A year earlier it slapped Google with a fine of 2.42 billion euros for abusing its dominant position by favouring its "Google Shopping" price comparison service in search results.</p>.<p class="bodytext">Google has appealed both decisions to the European Court of Justice in Luxembourg.</p>
<p class="title">The EU's powerful anti-trust regulator slapped tech giant Google with a new fine on Wednesday over unfair competition, in Europe's latest salvo against Silicon Valley.</p>.<p class="bodytext">"Today the commission has fined Google 1.49 billion euros ($1.69 billion) for illegal misuse of its dominant position in the market for the brokering of online search adverts," EU Competition Commissioner Margrethe Vestager said.</p>.<p class="bodytext">In its third major decision against the search engine behemoth, Brussels sanctioned Google's AdSense advertising service, saying it illegally restricted client websites from displaying ads from ad service rivals.</p>.<p class="bodytext">The original complainant in the decade long case was Microsoft, but the US software giant later pulled out of the case.</p>.<p class="bodytext">The fine brings Google's total tab with the EU to 8.2 billion euros in less than two years.</p>.<p class="bodytext">In July 2018, the US giant was ordered to pay a record 4.34 billion euros for abusing the dominant position of Android, its smartphone operating system, to help assure the supremacy of its search engine.</p>.<p class="bodytext">A year earlier it slapped Google with a fine of 2.42 billion euros for abusing its dominant position by favouring its "Google Shopping" price comparison service in search results.</p>.<p class="bodytext">Google has appealed both decisions to the European Court of Justice in Luxembourg.</p>