State BJP leaders fail to find space in Raj campaign

With Lok Sabha elections a month away, the BJP has begun to woo voters in a unique way.

Keeping elections in mind, an outlet inside the party headquarters in Jaipur was launched on Sunday.

What's special about this outlet: it offers campaign material in the form of products such as fan and umbrellas to brave scorching heat in Rajasthan during the elections.

It also has sarees, with pictures of Prime Minister Narendra Modi and Amit Shah printed over them, cycle flags, motorcycle flags and helmets with Modi's photo on it among others.

Most of the products have a tagline, "Modi hai tau mumkin hai", and "Kamal Ka phool".

The sarees have been procured by a mill in Surat and range from Rs 600-200. Most of the fabrics have running imprints of lotus on it.

Moreover, the shop is also stuffed with brooches, hair clips, bangles, watches, sunglasses, table flag, Modi pagdi and car flags.

"Most of the products have Modi and Shah on them. Since its a national election we are focussing on national leaders," Ashish Jain, BJP creative team head Rajasthan, said.

Other than the election campaigning material, the shop also has poetry books of Atal Bihari Vajpayee and biography of RSS Idealogue Deendayal Upadhyay on display.

When asked about the sale strategy of the outlet, Jain added, "We are yet to focus on the money side of it. Most of the items are reasonably priced and we are keeping them budgeted as elections are around."

However, Rajasthan BJP leaders have failed to find any space in the election campaigning material.

One can hardly find any presence of BJP stalwarts from the state like Bhairon Singh Shekhawat or former chief minister Vasundhara Raje.

"The theme of the campaign had arrived from party headquarter in New Delhi. They had selected tag line "Phir ek baar Modi sarkar" and "Modi hai tau mumkin hai" for Rajasthan, which is why we had to design the products around the given theme", Jain told DH.

The outlet was inaugurated by HRD minister Prakash Javadekar, who is also the BJP's election in-charge of Rajasthan.