<p>Against the backdrop of International Women's Day on March 8, it is a noteworthy trend that more women are choosing to invest. More importantly, several of these women are investing to meet their personal goals.</p>.<p>A survey conducted by Groww which fetched 28,000 responses found that 57 per cent of younger millennial women are investing mainly towards their personal goals while 28 per cent invest for their travel goals. 43 per cent of the women surveyed said they invest to support their families.<br /><br /><strong>Riskier investments, towards personal goals</strong></p>.<p>Women are increasingly investing in equities and risky options to build wealth in the long term.</p>.<p>Investment goals, however, are dependent on income and age. 70% of women who earn over Rs 30 lakh cited early retirement as their main reason to invest. Age-wise, 64% of women above 35 said marriage and supplanting household income for their children's education were the main reasons to invest. For those between 18 and 25, family, travelling, higher education and early retirement were the primary reasons for investing</p>.<p>The survey found that 1 in 5 women with an income of over Rs 10 lakh a year invest to save taxes.<br /><br /><strong>Why do more women not invest?</strong><br /><br />Among those who did not invest, the survey identified 2,000 women, of which 49% said that they did not invest owing to a lack of knowledge about investments and schemes. 29% of the surveyed women said that did not have enough savings to invest and 13% were worried that they would lose their money if they invested in financial markets.</p>.<p><strong>How one can be more aware</strong></p>.<p>An abundance of apps and internet resources can guide investors step by step. With a higher proliferation of such material, increased participation in investments, across genders, was seen.</p>.<p>In this survey, 25% of women stated that looking at and reading financial content online eased them into investing. 22% of the women surveyed said investment apps helped them start their investment journey.</p>
<p>Against the backdrop of International Women's Day on March 8, it is a noteworthy trend that more women are choosing to invest. More importantly, several of these women are investing to meet their personal goals.</p>.<p>A survey conducted by Groww which fetched 28,000 responses found that 57 per cent of younger millennial women are investing mainly towards their personal goals while 28 per cent invest for their travel goals. 43 per cent of the women surveyed said they invest to support their families.<br /><br /><strong>Riskier investments, towards personal goals</strong></p>.<p>Women are increasingly investing in equities and risky options to build wealth in the long term.</p>.<p>Investment goals, however, are dependent on income and age. 70% of women who earn over Rs 30 lakh cited early retirement as their main reason to invest. Age-wise, 64% of women above 35 said marriage and supplanting household income for their children's education were the main reasons to invest. For those between 18 and 25, family, travelling, higher education and early retirement were the primary reasons for investing</p>.<p>The survey found that 1 in 5 women with an income of over Rs 10 lakh a year invest to save taxes.<br /><br /><strong>Why do more women not invest?</strong><br /><br />Among those who did not invest, the survey identified 2,000 women, of which 49% said that they did not invest owing to a lack of knowledge about investments and schemes. 29% of the surveyed women said that did not have enough savings to invest and 13% were worried that they would lose their money if they invested in financial markets.</p>.<p><strong>How one can be more aware</strong></p>.<p>An abundance of apps and internet resources can guide investors step by step. With a higher proliferation of such material, increased participation in investments, across genders, was seen.</p>.<p>In this survey, 25% of women stated that looking at and reading financial content online eased them into investing. 22% of the women surveyed said investment apps helped them start their investment journey.</p>
